NowSpots: Working to Make Local Web Ads That Work
NowSpots are beautiful online ads that feature the latest social media updates from advertisers, and make it easy for a reader to follow and share their content across the web. For the last year at...
View Article10 Must-Read Sites for Hyper-Local Publishers
Here at NowSpots we're developing a new advertising platform that will let local publishers sell and publish real-time ads on their sites. In my last post here on MediaShift Idea Lab, I explained why...
View Article5 Mistakes That Make Local Blogs Fail
So you're thinking about starting a local blog. Maybe you're a reporter tired of office politics and lowest-common-denominator assignments. Maybe you're a neighborhood gadfly who wants to create a new...
View Article5 Ways to Improve the Non-Profit Journalism Hub
The Voice of San Diego, one of the oldest of the new guard of non-profit news orgs that have been popping up, has teamed up with some academics from San Diego State University to launch The Hub, a...
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3 Reasons Every Local Blogger on Drupal Should Get Drupad
Last June, my company, NowSpots, won Knight News Challenge funding to build better local online advertising products for newspapers, alt-weeklies, and community newspapers. We've been building our...
View Article3 Excellent Videos Explain the 'Game Layer' Conversation
Want to learn more about the gamification of news that Chris O'Brien wrote about here last week? I did, so I spent the last few days digging into the web for videos and talks about taking game...
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Kachingle is Overrated, So Let's Stop Writing About It
As someone developing a new online ad platform for newspapers and magazines (NowSpots), I read a lot of news about the news industry. Waking up and reading the latest industry headlines on MediaGazer...
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